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电动知家消息,6月22日,在网易科技《致前行者·逐梦启航》节目中,小鹏汽车CEO何小鹏在接受采访时表示,后悔当初用自己的名字来当车名。何小鹏称:回到那天,我也不想。我觉得这是一个责任,也是一个压力。责任会让你把事情做得更好,更可靠,让客户满意度更高。但压力是在于,随着规模越大,压力也会越大。
至于为何要叫小鹏汽车,何小鹏分享了关于“小鹏汽车”名字的由来,“小鹏汽车”最初名称叫做“橙子汽车”,但当时在注册商标的时候,很多好的名字都已经被占用注册了,唯独留下了“小鹏汽车”。而当时联合创始人夏珩也提出能否就叫“小鹏汽车”。不过对于是否采用小鹏汽车为名,自己当时还是有所顾虑的,毕竟作为投资人,最忌讳的就是把自己连钱带人都投了进去,但当时最终还是说服了自己和家人。
值得一提的是,早年一则知乎平台标题为《为什么许多国外品牌以创始人名字命名我们觉得高大上,而中国品牌以创始人命名却难接受?》的帖子引发网络热议。而针对该帖子,何小鹏曾回应表示:“感觉这个问题为小鹏汽车而设”。
实际上,在汽车行业中还是有许多以创始人命名的品牌,例如:丰田、本田、福特、奔驰戴姆勒、标致雪铁龙等都是现在耳熟能详的汽车品牌。何小鹏表示,无论是小鹏汽车还是XPENG ,只要在产品的科技智能和制造的品质工艺上做到足够好,最终小鹏汽车这个品牌一定会让消费者知道相信并且认可。小鹏汽车官方微博也曾对小鹏汽车这个名称回应表示,一个响亮的品牌会是一个加分项,但产品实力的高低才是决定品牌高低的终极因素,而不单纯取决于一个符号或一个名字。
在去年广州车展上,何小鹏再次回应小鹏汽车名字问题,其表示以名字命名品牌是对小鹏汽车品牌认同和责任的表现。换名字我是不会换的。其表示此前“Xiao”这个音因为外国人很难发,可能带来在国际上传播的困难,但是现在不一样了,已经越来越多的外国人可以读好小米、小鹏的“Xiao”音。”何小鹏认为,再过五年,再过十年,中国名字的品牌将走向世界,我们应该有自信走出去。
6月21日,小鹏汽车宣布,其历史累计交付量于本周正式突破20万台。小鹏汽车也是首家官方宣布累计交付达20万辆级别的造车新势力,同时第2个10万辆耗时仅8个月。
自2018年12月12日启动首款车型交付以来,小鹏汽车不断刷新增长速度。2021年9月小鹏汽车率先实现单月交付过万,同年10月,累计交付突破10万台。2021年,小鹏汽车以98155台的成绩勇夺新势力年度交付冠军。值得一提的是,小鹏汽车的第二个10万台交付仅历时8个月,在受到疫情与供应链的影响下,仍创出造车新势力全新纪录。
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