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一个好的名字将决定品牌的未来。一个关于品牌名的逻辑就是:不好的名字一定走不远;有了好的名字不一定能成功,但是一个不好的名字一定很难成功。关于什么是好的名字的标准,我们下面展开论述。

50个新消费品的名字
先挑选了50个在市场上已经崭露头角的新消费品牌的名字,我们先一同来看看有什么规律性的东西。
健康食品 |
小仙炖 |
王饱饱 |
简爱酸奶 |
谷物星球 |
Ffit8 |
酒 |
江小白 |
观云 |
马力吨吨 |
三两 |
小红帽 |
饮料 |
元气森林 |
好望水 |
汉口二场 |
清泉出山 |
冲击波 |
茶饮 |
喜茶 |
奈雪的茶 |
乐乐茶 |
茶颜悦色 |
茶小空 |
咖啡 |
永噗咖啡 |
三顿半 |
隅川田 |
Manner |
瑞幸 |
方便食品 |
拉面说 |
自嗨锅 |
莫小仙 |
食族人 |
黄小猪 |
彩妆 |
完美日记 |
花西子 |
花知晓 |
橘朵 |
牌技 |
护肤 |
林清轩 |
谷雨 |
PMPM |
新奇迹 |
溪木源 |
服装 |
粒子狂热 |
内外 |
焦内 |
Ubras |
素肌良品 |
小家电 |
哇力 |
几光 |
熊小夕 |
蜂鸟 |
火鸡电器 |
仔细审视这些新的消费品牌的名字,我们对起名字有了一些认知。

好名字该怎么起
1、 人格化起名法。人格化就是把商品的名字起得像个人的名字。比如,江小白、莫小仙、食族人、花西子等。人格化起名法非常天然地把品牌锚定为一个人,它的样貌和个性呼之欲出,在传播时,便于用户的直观认知。这种命名方法,比较适合对新消费人群的传播。
2、 物格化起名法。物格化就是指,寻找一个生物和物件,当作品牌名,比如黄小猪、火鸡电器、橘朵等。这类品牌命名法,用一个可爱的、具象的物体,来代表品牌,可以让用户产生更多的亲近感。
3、 产品属性+人格化特征起名法。把产品的属性特征带入到名字中,让消费者直接知道你是做什么的。比如,拉面说、自嗨锅、小仙炖、喜茶等。从字面上,大致可以判断出你的产品属性。但是,我们看到,这些品牌不只是简单地表现出产品属性,也一定要添加一个修饰词,让属性特征更具人性化和趣味化。

4、 产品属性+场观特征起名法。如元气森林、谷物星球、清泉出山等。这类品牌名,是结合了产品属性和场观想象力的命名法。让消费者从感性的角度来感受品牌价值。这类品牌起名的难度较大,一不小心就会偏离。
5、 以地名起名法。就是以品牌的诞生地来起名的。如汉口二场等。这类名称一定要选择具有传统象征意义的地名。
6、 以英文转中文起名法。就是最早先定义的是一个英文的名字,后来根据音译,转换成中文名。比如,哇力。我是不建议直接用音译来做中文名字的。去传播一个没有中文意义的名字,除非你是麦当劳那样的历史品牌,否则这是没有意义的,会很浪费广告费。

综上所述,面向新生代人群的好名字有以下几个特点。一是好听好记;二是名字中有包含情感,如包含人格化或物格化元素;三是名字中能反映商品品类。能同时包含上述三个核心特征的品牌名字是很难的,至少也要做到两个吧。
另外,还有两个品牌命名的坑,你就千万不要去踩了。
一个是,山寨知名品牌的名字。模仿知名品牌,使用谐音字或同音字。你把山寨直接写在自己脸上,新生代人群也会把唾沫啐在你的脸上。
另一个是,忌用无意义的网络流行语。看似朗朗上口,其实什么是流行?流行就意味着很快就会过气了。

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澎湃新闻记者 高丹 我们在城市漫游时似乎总是很难放下沉重的历史包袱,当我们在一座古老的城市中看向一处颇有年代感的风景时,总是带着双重目光:一重目光看到的是当下的它,另一重看到的则是…
2022年9月6日 -
兵字五行属什么(兵字五行属什么属性)
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在中国的传统文化中,五行是一种重要的哲学观念。五行指的是金、木、水、火、土五种元素,它们相互制约、相互生克,构成了一种完整的循环系统。而在五行中,兵字又属于什么属性呢?让我们揭秘兵…
2023年8月18日 -
陈志武:“风险”,衡量文明发展尺度的新视角 _ 专访
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2013年,经济学家陈志武参与举办了一届量化历史讲习班。在讲习班上,著名的经济史学者格里高利·克拉克(Gregory Clark)讲了一个令人有些“震惊”的观点:人类历史其实只发生…
2022年9月16日 -
进的意思?静谧的意思解释!
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七不出八不进,一直以来都被误解了真正的含义!时光荏苒,春节已过,不少人踏上了复工的征程。古语有“七不出八不进”之说。很多人把这句话理解为初七不出门,初八不回家。有的人甚至把农历十七…
2023年3月16日 -
“夏天吃一草,健康少不了”,一草是指啥?清热消暑,正当吃
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提到草,大家可能想到的都是路边碍事的杂草。今天,咱们说的这个草,也是长在路边的一种野草,还是药食同源的野菜。 小时候,最开心的就是和大人一块去采野菜,藏在田间地头的美味。而我们说的…
2022年9月5日 -
父亲节 _ 苏轼写给儿子的这首诗,短短28字,道尽天下父母心
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今天是6月19日,父亲节。 母爱似水,温柔婉转;父爱如山,深沉厚重。 在这个世界上,父亲是那样一种存在: 他也许对你很少拥抱,很少亲吻,很少夸奖,很少主动给你打电话。 他总是一边教…
2022年9月9日 -
俪字取名的寓意?俪字取名的寓意和象征!
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