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故事背景：
天津有个开母婴店的赵老板，刚打算创业的时候考察了很多行业，从药店到超市，最后还是决定开一家母婴店，毕竟现在国家开放二三胎政策，母婴市场这块肥肉有谁不想去啃一啃？赵老板也是个有远见的人，深思熟虑之后就开始张罗起开店了。
赵老板的老婆经常说，好好一退休老头还在外面折腾啥，一把岁数了还去创业，我看你是闲得没事干。赵老板说可不是嘛，他就是退休之后闲着没事干，儿女也忙工作，现在是不需要操什么心了，也不知道多回来陪父母，赵老板一直有怨言的。
好在这下有了新事业，赵老板又能一头钻进生意里，不然还少不得天天抱怨儿女和老伴，但开店创业哪有这么容易，母婴店虽然开在社区附近，周围有不少小区，客流量很大，但附近也有几家规模不一的母婴店，赵老板这家生意一直不温不火。
赵老板一开始搞了几次促销打折活动，活动那段时间有不少人进店消费，活动一结束，就又恢复原来的冷清了。赵老板心想不能干等着客人上门，于是想方设法学到了一招“变废为宝”的活动，吸引了大量客户上门购物，一年净赚168万。
赵老板的“变废为宝”活动具体是怎么举办的？
活动方案：
我们知道母婴店服务孕妇宝妈，覆盖了从怀孕到孩子出生以后的整个过程，只要锁定一位精准客户到店消费，就能产生大量利润，所以母婴行业是出了名的“朝阳产业”。如果按照普通经营方式开一家两三百平的母婴店，生意好点日营业额保持6000元，毛利率按30%算，一年下来就能赚到86万，除去房租水电人工费用，最后到手的收入就是六七十万。
很多人看70万跟168万的差距太大，完全不是一个量级，心里不是纳闷就是怀疑，同样是开店，又不偷又不抢的，凭什么别人就能年入百万？其实差距就在一个思路和方法上。为了说明这一点，我们先来看看赵老板是怎么搞活动的：
其实赵老板的活动很简单，在本店购买过奶粉后，可以凭空奶粉罐来换钱，3个奶粉罐就能兑换5元现金，如果不想要现金，也能直接兑换价值50元的优惠券。
看到这里，大家是不是更莫名其妙了，空奶粉罐换钱，活动虽然稀奇，但这能赚到什么钱？别说赚钱，这肯定要亏。但事实上，赵老板就靠这次“变废为宝”的活动，收获了大量新顾客，一年净赚168万。
“变废为宝”的活动到底是怎么盈利的？别走开，接下来的内容更精彩。
盈利分析：
案例中采取的“小招”是本专栏收录的营销智慧中很少的一部分，如果你现在经营困难，如果你缺少顾客，如果你的产品卖不出去，不妨可以在专栏合集中找找是否有适合自己的行业，看看聪明人是怎么做生意的。
在本店购买过奶粉后，可以凭空奶粉罐来换钱，3个奶粉罐就能兑换5元现金，如果不想要现金，也能直接兑换价值50元的优惠券，赵老板为什么要搞这种活动？大家都知道，婴儿的奶粉和纸尿裤都是高支出的必要消耗品，纯奶粉喂养一个月都得吃个三四罐，一般家长都会囤很多。
但是家里的空奶粉罐一多起来，想卖又卖不了几毛钱，堆在家里又显得占地方，这些空奶粉罐就很鸡肋，这时候赵老板告诉你，母婴店废品回收，变废为宝，每3个空奶粉罐就能换5块钱，这轻轻松松就解决了客人的痛点，还能让他们觉得自己占到了便宜，去哪买不是买，现在能拿空罐子换钱，家长当然会心动了。
很多人又想说了，这奶粉罐还能防伪还是咋的，老板怎么知道哪些是来自己店里买的，很多人为了占便宜可会耍小心机，堆在家里的陈年奶粉罐都能翻出来卖了，到时候母婴店还要怎么做生意？别说赚钱，老板只会亏得血本无归。
其实赵老板也做了一个限制，他专门找人设计了一款刻有母婴店名字的logo，来店里购买奶粉的客人在买单时就能印上logo，到时候只需要持小票来母婴店，就能兑换现金或是优惠券了。另外，就算不是来店里购买奶粉的客人，拿别家店买的奶粉罐也可以参与变废为宝的活动，但是只能领取价值30元的优惠券，没有现金。
客人是能占到一点便宜，那老板这么做会亏钱吗？当然不会了，店里的奶粉一罐最低也是200元左右，高端奶粉就要四五百元，利润当然远远大于送出去的现金，而不在店里消费的客人只能领取30元优惠券，也只能等下次进店消费满200元时才能使用，怎么算都不会亏钱。
当然了，活动光靠“变废为宝”来引流也是不够的，赵老板还推出了阶梯式优惠，客人一次性消费300到500可以享受9折优惠，消费600到800元时可享受8折优惠，消费在1000到1300元时享受7.5折，消费2000元及以上时，不仅可以享受7折优惠，还能再送一辆价值398元的婴儿车。
如果各位对老板的后招感兴趣，可以点进专栏里查看更详细的操作和案例，一定能给大家带来思路上的启发。
当然，这里举的活动（行业）案例只是很少一部分的方法，我的专栏里还有更多的关于实体店经营的策略、机会以及“套路”。并总结了上百个现在最前沿的赚钱行业以及新门类。如果你感兴趣，可以点击查阅有没有适合你的项目。
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一个好的名字将决定品牌的未来。一个关于品牌名的逻辑就是：不好的名字一定走不远；有了好的名字不一定能成功，但是一个不好的名字一定很难成功。关于什么是好的名字的标准，我们下面展开论述。…
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“晨晚习典”伴随“本真书院”已经三年半了，我与全国各地三千多名老师一起学习传统文化。在“三礼、 五礼， 六书、 六艺， 三百千千、 四书五经”中收集整理了2000多句经典每日朗读。…
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清新雅致，高雅脱俗的女宝宝名字
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一个“雅”字，看似简单，实则很难，不同时代对“雅”的定义都是完全不同的，在如今的时代，我们都在追求“高贵典雅”，“清新脱俗”，“可仙可甜”，但是能够把握分寸的少之又少，少了则有富有…
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谷这个字属于五行属什么？谷的五行属性是什么！
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赓续成为热词，要解赓须得先说庚。 庚，甲骨文字形。文字学家对这个字象的解读众说纷纭，请大家一起来欣赏。 《说文解字》位西方，象秋时万物庚庚有实也。许慎根据五行学说，庚、辛属金，代表…
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“中医的脾胃和西医的脾胃是完全不同的两个概念，西医里脾胃指两个独立的消化道器官，而中医认为脾胃是‘后天之本’。”中日友好医院中医脾胃病科副主任张喆说，脾胃功能在所有脏腑功能中长期占…
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徐字的五行属性与意义解析 在中华文化中，字有着深厚的意义和象征。其中，徐字作为一个常见的姓氏字，在五行学说中也有着特定的属性。本文将介绍徐字的五行属性以及其背后所蕴含的意义。 一、…