小吃店取名字大全免费取名?小吃店取名字大全免费四个字!


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小吃店取名字大全免费取名?小吃店取名字大全免费四个字!

有粉丝留言,“我这个店名怎么样,可以吸引顾客吗?”“我是做XX的,想换名字,不知道怎么取店名?”“我姓X,叫X家炒菜怎么样?”……

看了大家很多留言,侯哥想说:其实,做外卖不用取多好听的名字,只要和自己品类匹配,能让顾客记住,那就是好名字。

今天就来跟大家聊聊:外卖店名怎么取?

小吃店取名字大全免费取名?小吃店取名字大全免费四个字!

1、取店名须遵循“取名三原则”,

第一条,店名要简单、顺口,外卖店名一定不能晦涩难懂,应该选取让所有顾客能轻易看懂的名字,才方便顾客记住并推荐给其他人群

第二条,店名要突出卖点,也就是围绕经营品类、主打菜取名字,这样顾客才能在短时间内识别店铺的经营品类。而带有品类关键字的名字,也能提高店铺被顾客搜索到的概率。比如,管氏翅吧、巴依老爷新疆美食、马路边边串串香、云海肴云南菜等。

小吃店取名字大全免费取名?小吃店取名字大全免费四个字!

第三条,店铺取名要匹配该店的客单价水平,尤其是对一些小店来说,不要让过于贵气、俗气的店名(如“富豪、皇家、霸王”等),把顾客拒之门外。

2. 取名时可以追求独特,但不可过于标新立异、不知所云,比如一家小炒店,叫“春风拂面”、叫“女子 口乞”,或叫“XX的童年”都不合适;既不能从店名看出品类,又过于文艺,难以让人和“吃”联系在一起。

3.不要使用生僻字,取名之后可以用键盘输入一下看看,如果需要切换好几次才能找到的字,就不适合作为店名。

4. 名字不宜过长,12个字是极限,否则店名会在顾客端上显示折叠,而且过于复杂也让顾客难以记忆。店铺取名应用字吉祥、寓意美好,选符合大众审美的字眼,但注意不要以自己意愿,选取“富贵”“招财”等词语作店名.。这样的名字既显俗气,又过于明显地袒露了老板对财富的渴望,容易引起顾客心理不适。

小吃店取名字大全免费取名?小吃店取名字大全免费四个字!

5.可以根据门店售卖品类,适当加入简单的英文、数字,会在门店列表中有醒目效果。但特殊字体不宜过长,最好控制在3个字符左右,起到画龙点睛的效果;否则英文或数字过长,容易喧宾夺主,给人距离感。比如,抚顺6街麻辣拌、切果NOW!

6. 取名还需注意,不能违反平台对店铺名称的4点规范要求

a.商家名称不得侵权,不得使用非授权品牌名称及关键字字眼;

b.如果店铺名称、店铺logo尚未获得注册商标使用权,禁止与注册品牌同名或近似;

c.商家可在店名后添加内容备注,但括号里的内容备注只能是分店信息或者门匾上出现的菜品信息;

d.商家名称中禁止出现侮辱性、敏感性及不雅性词汇。

7、总之,判断店铺名是不是一个好名字,就看它有没有让顾客“直线思考”。用“品牌名+店铺名”的形式,让顾客做直线思考,既能提升搜索量,还能让顾客迅速判断到底是不是自己想吃的品类,从而进行下单决策。

小吃店取名字大全免费取名?小吃店取名字大全免费四个字!

【作者简介:80后餐饮人,曾就职比格、呷哺、肯德基、嘉和一品等等企业,欢迎留言交流,喜欢的话请关注我@侯哥聊外卖?】

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