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近日，“抖音超市”业务正式在全国范围内上线。
用户只要在抖音搜索栏或商城界面搜索“抖音超市”，即可找到这一新的购物入口。抖音超市的商品主要为家居日用、零食特产、粮油调味、酒水乳饮、家庭清洁、美容洗护等品类，均有着较高的即时需求。
（图片源自网络）
春节期间，抖音超市已经加入到了“春节不打烊”的行列当中。由于是抖音官方直发，无论是商品质量，还是配送速度等，都有着足够的保障。因而抖音超市的存在，可以视为抖音电商生态的一次重要补充。
事实上，早在去年10月，抖音超市就已率先在广州、深圳、惠州和东莞四个城市进行试点。当时的超市板块直接内嵌于抖音商城界面，用户能够快速找到入口。物流方面，抖音超市与顺丰达成合作，由其提供仓库和送货上门服务。部分商品最快可做到“次日达”。
电商平台混战“超市”
如今，各大电商平台都盯上了“超市”这块蛋糕。
对于传统电商而言，生活必需品、快消品、生鲜产品的配送时效一直是个问题。而线上超市的模式，则可以弥补这一短板。
像是京东和美团的超市，得益于自有的即时配送团队，最快能做到“小时达”；而天猫超市基于在各地的仓储布局，也能做到最快“半日达”。
目前来看，相比于京东到家、美团闪购、以及阿里系玩家饿了么、盒马、大润发、沃尔玛、联华、苏宁易购等等，抖音超市还只是个“新人”，其显现的最大优势就是流量。
数据显示，2022年抖音用户数量在8.42亿左右，日常活跃人数超过7亿。另据《2022抖音生活服务数据报告》显示，抖音生活服务覆盖城市超过370个，合作门店超100万家，“种草”短视频达到了16.7亿个，探店达人有1235万名。这些都将让所有即时零售新老玩家们难以望其项背。
抖音超市三大挑战
虽说抖音超市坐拥近9亿用户，但在即时零售领域来看，其一，在万物到家的新消费大趋势下，数亿网民对于“1小时达“，甚至“30分钟达”这种即时消费越发迷恋，而即时消费某种意义上又可以分为场景性即时消费和价格性即时消费。前者基于在某种特定场景下，譬如居家、办公、朋友轰趴、日常聚会等等场景所产生的对酒水、零食、日用百货、母婴、医疗保健、宠物食品等等品类的即时消费需求，而后者则是基于在刷直播场域中，因为主播对某种产品信息或者日常所需技能的普及，再叠加本场直播中某几类商品价格的折扣诱惑，而促发网友的野性消费。
相比而言，美团闪购、京东到家则属于场景性即时消费平台，而抖音超市则属于价格性即时消费平台。理论上场景性消费属于马上就需要才产生的消费决策，而价格性消费，则属于感性消费，存在囤货的大概率事件，这就会造成两种结果：商家提升复购率较难，且容易造成一定量级譬如退换货的售后问题，增加商家售后服务管理成本。
其二，既然抖音超市，与包含美团闪购、京东到家等同属于即时消费平台，那么大家就都要提供高效商品供应链、快捷快递配送链。截至目前美团闪购已经推出了美团闪电仓，并形成了一定市场规模，截至2022年12月，美团闪电仓在全国建立了超过2000家美团闪电仓，覆盖了100多个城市。另外，经10余年发展美团外卖现有骑手500余万，京东到家+达达仅刚到百万量级，美团的配送网络密度行业最大，具有更强的规模效应。
反观抖音超市，既没有前置仓的优势，也没有同城闪送的闪送专长，有的只是线上强流量加持特色，所以说抖音超市要想在即时零售赛道中站稳脚跟，还有很长的路要走，尤其是与千万商家的协同效率方面还需要大量的时间来磨合。
其三，虽说抖音超市自称所售商品属于“官方直发”，享受正品保障。但官方可以是多种“官方”，譬如平台方、品牌方、代理商，还有各级经销商，甚至还包括各种零售商，夫妻店等等。所以在品控管理方面，也将是抖音超市做大做强的另一个挑战。（来源：电商报、福布斯中国）??
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如果没有18年的那场意外，他可能也会有一个非常温暖舒适的家庭。 如果18年前没有目睹人贩子将自己母亲残忍杀害，那当时只有7岁的小男孩或许会过上无忧无虑的生活。 如果没有拐卖，那也不…
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2022年对餐饮从业者来说是举步维艰的一年，禁止堂食、闭店、居家一波未平一波又起。在这样的大环境中，厨师的工作和生活也受到了很大的影响。特别是在禁止堂食甚至全员居家的日子，对于厨师…
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谢开头的成语接龙，寓教于乐的智力游戏 成语是汉语中独具特色的表达方式，它们既蕴含了丰富的文化内涵，又能够让人们在娱乐中学习和提高智力。在众多的成语中，以”谢”…
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牛宝宝男孩取小名大全2021款 – 为你的男孩取个有趣又独特的小名 宝宝的诞生使人生充满了欢乐与期待，作为父母，我们希望给他们最好的一切，包括一个独特又有趣的小名。 为…
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今天看到两个让人心动的名字，一个叫杨柳依依，出自《诗经?小雅采薇》，女孩子出生在春天，正好父亲姓杨，母亲姓刘，给女儿起名杨柳依依，也希望女儿温柔如柳，如柳枝般摇曳生姿。读到这个名字…
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范字，又叫“行辈字”， 古称“祧字”， 是我国古时的家族为记录自己子孙繁衍传承情况而制定的一组排行用字，通常有显示长幼亲疏次序、表达家族崇高品德、寄予美好愿望等含义。 我小时候听我…