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一个好的名字将决定品牌的未来。一个关于品牌名的逻辑就是：不好的名字一定走不远；有了好的名字不一定能成功，但是一个不好的名字一定很难成功。关于什么是好的名字的标准，我们下面展开论述。
50个新消费品的名字
先挑选了50个在市场上已经崭露头角的新消费品牌的名字，我们先一同来看看有什么规律性的东西。
|
健康食品 |
小仙炖 |
王饱饱 |
简爱酸奶 |
谷物星球 |
Ffit8 |
|
酒 |
江小白 |
观云 |
马力吨吨 |
三两 |
小红帽 |
|
饮料 |
元气森林 |
好望水 |
汉口二场 |
清泉出山 |
冲击波 |
|
茶饮 |
喜茶 |
奈雪的茶 |
乐乐茶 |
茶颜悦色 |
茶小空 |
|
咖啡 |
永噗咖啡 |
三顿半 |
隅川田 |
Manner |
瑞幸 |
|
方便食品 |
拉面说 |
自嗨锅 |
莫小仙 |
食族人 |
黄小猪 |
|
彩妆 |
完美日记 |
花西子 |
花知晓 |
橘朵 |
牌技 |
|
护肤 |
林清轩 |
谷雨 |
PMPM |
新奇迹 |
溪木源 |
|
服装 |
粒子狂热 |
内外 |
焦内 |
Ubras |
素肌良品 |
|
小家电 |
哇力 |
几光 |
熊小夕 |
蜂鸟 |
火鸡电器 |
仔细审视这些新的消费品牌的名字，我们对起名字有了一些认知。
好名字该怎么起
1、 人格化起名法。人格化就是把商品的名字起得像个人的名字。比如，江小白、莫小仙、食族人、花西子等。人格化起名法非常天然地把品牌锚定为一个人，它的样貌和个性呼之欲出，在传播时，便于用户的直观认知。这种命名方法，比较适合对新消费人群的传播。
2、 物格化起名法。物格化就是指，寻找一个生物和物件，当作品牌名，比如黄小猪、火鸡电器、橘朵等。这类品牌命名法，用一个可爱的、具象的物体，来代表品牌，可以让用户产生更多的亲近感。
3、 产品属性+人格化特征起名法。把产品的属性特征带入到名字中，让消费者直接知道你是做什么的。比如，拉面说、自嗨锅、小仙炖、喜茶等。从字面上，大致可以判断出你的产品属性。但是，我们看到，这些品牌不只是简单地表现出产品属性，也一定要添加一个修饰词，让属性特征更具人性化和趣味化。
4、 产品属性+场观特征起名法。如元气森林、谷物星球、清泉出山等。这类品牌名，是结合了产品属性和场观想象力的命名法。让消费者从感性的角度来感受品牌价值。这类品牌起名的难度较大，一不小心就会偏离。
5、 以地名起名法。就是以品牌的诞生地来起名的。如汉口二场等。这类名称一定要选择具有传统象征意义的地名。
6、 以英文转中文起名法。就是最早先定义的是一个英文的名字，后来根据音译，转换成中文名。比如，哇力。我是不建议直接用音译来做中文名字的。去传播一个没有中文意义的名字，除非你是麦当劳那样的历史品牌，否则这是没有意义的，会很浪费广告费。
综上所述，面向新生代人群的好名字有以下几个特点。一是好听好记；二是名字中有包含情感，如包含人格化或物格化元素；三是名字中能反映商品品类。能同时包含上述三个核心特征的品牌名字是很难的，至少也要做到两个吧。
另外，还有两个品牌命名的坑，你就千万不要去踩了。
一个是，山寨知名品牌的名字。模仿知名品牌，使用谐音字或同音字。你把山寨直接写在自己脸上，新生代人群也会把唾沫啐在你的脸上。
另一个是，忌用无意义的网络流行语。看似朗朗上口，其实什么是流行？流行就意味着很快就会过气了。
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成都装修公司哪家好？哪家比较靠谱？网上排名靠谱吗？
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想必每个留学生在留学前，都会专业选择上下了一番功夫。正所谓“只要专业选的好，年年期末胜高考”！ 接下来就带同学们看看，到底是哪些专业，能让英国的留学生和准留学生闻之色变，听之流泪，…
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范字在五行中是属于什么？范的五行属性！
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范字，又叫“行辈字”， 古称“祧字”， 是我国古时的家族为记录自己子孙繁衍传承情况而制定的一组排行用字，通常有显示长幼亲疏次序、表达家族崇高品德、寄予美好愿望等含义。 我小时候听我…
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不忘先辈嘱托 弘扬优良家风 咸宁潘氏新修家谱育后人
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来源：【咸宁日报-咸宁网】 咸宁网讯（记者 葛建伟 通讯员 潘传仁）5月28日，记者从咸宁（咸安）潘氏第五届《潘氏宗谱》颁发庆典大会上获悉，咸宁（咸安）潘氏新修了文奎公支系第五届《…
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璠是什么意思？璠是什么意思！
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四支 菹对醢，赋对诗。点漆对描脂。璠簪对珠履，剑客对琴师。沽酒价，买山资。国色对仙姿。晚霞明似锦，春雨细如丝。柳绊长堤千万树，花横野寺两三枝。紫盖黄旗，天象预占江左地；青袍白马，童…
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论语辩字67惑 忧 惧
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论语.辩字 子罕篇 惑 忧 惧 论语“子罕篇“第二十九节： 子曰： 知者不惑，仁者不忧，勇者不惧。 惑：主要针对的是面对事情，对新的事物或者刚刚接触的事物不理解； 忧：主要针对的是…
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角开头的成语？角开头的成语接龙！
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中国文字博大精深，渊源流长。但后人总结造字方法也不外乎以下六种：象形、会意、形声、指事、转注、假借。 今天刷到一个词：嘦怹，念“jiao tan”，分别是读第四声和第一声。意思就是…