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日前，可口可乐天猫旗舰店上线了一款名为“夏枯草”的凉茶产品。可口可乐对这款产品的介绍为：中国香港制造，采用草本配方，传统凉茶，无额外添加人工香料及色素。从配方看，这款产品包括水、白砂糖、夏枯草、罗汉果、甘草、槐米。
500ml瓶装的售价为297元/箱，每箱24瓶，单瓶价格超过12元。
据了解，这款凉茶产品于今年6月上线，是可口可乐进入中国内地以来首次推出的凉茶类饮品。
行内人士表示，目前王老吉、和其正等凉茶品牌已占据大部分凉茶市场份额，可口可乐定价偏高可能是想尝试避免市场同质化竞争，但在当前的市场环境下，以如此高的售价入局，可能是一大挑战。
对于该产品，
网友似乎并不买账，
纷纷吐槽价格过高，
“被价格吓退。”
此外，可口可乐将凉茶取名为“夏枯草”，也引起了网友们的热议。
有网友表示：
“第一反应是想到了百草枯。”
“一眼看成百草枯。”
“叫可口可乐凉茶不香吗？”
除了饮品
近些年来
冰淇淋中也不乏涨价和“剑走偏锋”的选手
以前的冰淇淋大多一两块一根
冰箱里屯一两箱是很多家庭都会做的事
夏天的晚上，边吃冰淇淋边追连续剧
是很多人童年难忘的回忆
近两年
不少消费者发现冰淇淋正在悄悄涨价
甚至买一根都“肉痛”
花花雪糕迷人眼
一不小心十几元
记者通过走访红旗、全家、711等便利店，发现超市冰淇淋种类不少，其中钟薛高价格14元，梦龙10-20元不等，八喜的价格在12元左右，和路雪奥利奥夹心15元。成华区一家红旗店员告诉记者：“价格超过10元的冰淇淋在店里所有冰淇淋中大概占35%。”
张女士告诉记者：“刚刚拿了一支名字听起来很文艺的雪糕叫‘须尽欢’，结账的时候告诉我竟然要18元，我想了想还是放回去换了个便宜点的，毕竟我就是想解解馋，这个价格还是有点贵了。”
为什么会涨价？
涨价现象普遍，老牌冰淇淋也在提价。刘女士告诉记者：“小时候大舌头卖1元钱，现在不知道什么时候都涨到3元钱了，还有巧乐兹，我印象里一直都是3元，刚刚看账单都5元一根了，5元在以前可算是高价冰淇淋了。”
原材料成本增加，或成涨价关键因素。据统计，2008年至2020年，冰淇淋生产所需的牛奶、淡奶油等原材料成本价格均有不同程度上涨。此外，生产冰淇淋所需的人工、包装、冷链供应都使得冰淇淋的成本增加。
品牌各种新花样，引来消费者尝鲜。业内人士表示，和新茶饮的打法一样，不少外来品牌也纷纷入局。喜茶自制的冰淇淋一经上市价格便定在了10-20元内。前不久，茅台第一家冰淇淋店正式营业，在原料中添加了浓度3%的茅台，目前共上线了原味、香草、提拉米苏三款口味，单球39元。此举一出，当日立即登上了热搜，有网友评论：“太卷了，现在的冰淇淋一言不合就开始搞联名，要么就是跨界搞副业，让我这个对冰淇淋不感兴趣的人都想尝一下到底是什么味道的。”
网络营销成本投入，消费者买单。王先生告诉记者：“现在市面上好多冰淇淋，我都是先通过小红书、抖音和微博这些平台了解到，再去超市购买，如果超市没有我也会选择线上购买。不仅是平台在推广，很多美食博主也做了冰淇淋开箱视频。”业内人士表示，品牌在营销上的花费最终还是会转嫁给消费者来买单。
在冰淇淋品牌“争奇斗艳”的现状下，中国冰淇淋市场已达到1600亿元水平，稳居全球第一。据前瞻产业研究院数据，2015年-2021年，冰淇淋行业的市场规模由不足900亿元增长至1600亿元，6年间累计上涨超90％，足以展现其可观的消费市场。
小锦有话说：
时移世易，如今消费者的消费水平和消费方式早已与过去不同。但再多的产品形式和营销手段，产品最终一定是靠质量、味道和消费者的满意程度取胜。
在某一类消费市场趋于饱和的情况下，新产品和新营销噱头确实可以在短时间内吸引很多人关注和购买。但是时间一长，过高的价格与大部分消费者心中的购买价格不相匹配，而在味道上，这些产品也失去了新鲜感带来的优势。这时候，原本价廉物美或者大家都熟悉的产品将再次走入人们的视线，实现二次“翻红”、三次“翻红”。最终，原本想要寻求突破的高价产品反而落得无人问津。
现在很多产品都爱做“创新”，也做了许多大胆的尝试，但在创新背后却没有考虑到实际的消费需求和受众的接受程度。如果只是因为创新了，所以要卖高价，这种只有高价的新产品则如鸡肋，食之无味，弃之可惜。另一方面，行业内不断推陈出新的“内卷”，对于品牌质量确实能起到一定的作用，也不排除商家能在良性竞争的前提下提供质量优良的产品，赢得消费者青睐。但能让消费者一直买单的，能占领更多市场份额的，永远只会是被时间和市场检验过的产品。
记者 郝思菡陈秋妤
评论郑涵
来源： 锦观新闻
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NO.1 September 奶一口嘛o 霉了了了 我一米八喔 奶酪略略略 阿巴巴咕噜噜 吃一个草莓钙片 摸仙堡成员 脑袋去哪了 我吃柠檬屁股 来份猪头肉咯 别捏我脸了 生啤一大口…
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现存文字记载，民间中秋赏月活动约始于魏晋时期，盛于唐朝。其实古人对于月亮的想象早已有之，在《楚辞·天问》中就有对于月亮的诗意描绘。到汉代，嫦娥在吃下仙药后飞上月亮，月亮上还增加了一…
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大家好。今天是2022年6月5日，农历五月初七。欢迎进入 ZAKER（扎客）石家庄早新闻栏目。 天气 昨天炎热暂缓，今天高温又来！ 端午假期第二天， 高温退场，热意缓解， 中南大部…
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试着想象一些圆润、饱满、与周围环境不成比例的东西，它会吸引所有人的注意力，根本移不开眼睛。如果你已经感到很有趣，那么这篇文章可能只适合你。 海滩上的男人和这个神奇的大香蕉 武松打的…
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五行缺火取名男孩，五行缺火取名男孩名字带火字旁
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命里缺低成本高回报。低成本高段。我真的很怕他们突然停产，咱们的老朋友。我基本每个月都要叨叨一遍，他就是但他依然不收。我真的很恨自己，为什么没有能力带他晒后修护。换季烂脸，翻车猛。尤…
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皮的成语？皮的成语大全四个字开头！
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#头条创作挑战赛#? 今天我们聊聊这句有关皮毛之间辩证关系的故事。 1、释义出处： 释义：皮不存在了，毛还能长在哪里？比喻失去了依附的条件，事情就无法存在。（P574）。 出处：《…
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导读 “三胎政策”的到来，没有提高出生人口，反而年年创新低。国家统计局发布数据显示，2022年全年出生人口为956万，这是1950年以来年出生人口首次跌破1000万。 尽管新生人口…