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被连锁环绕的单体药店能生存下去吗？把药店开了35年的单体老板说：“我们就是在竞争中长大的，这方面我不担心。”
不担心与连锁的竞争
1988年，在湖北某中药材公司工作的余辅垠开始接触药店行业，到现在已经近35年了，谈到这35年间的变化，余辅垠说：“以前是开药店太难，现在是药店开太多。”
目前，我国人口超14亿，零售药店近59万家，店均服务人数不到2400人。按照发达国家的标准，作为低频刚需的药品销售场所，每家药店的平均服务人数应在6000人左右，国内2400人/店的配比还存在城乡分布不均等问题，对多数城市地区而言，药店数量明显呈现出过饱和状态。
借助资本等优势，连锁药店的扩张更加迅猛。根据国家药监局数据计算，截至2021年9月，我国的药店连锁率已达到57.16%，且仍有上升趋势。
在余辅垠的药店周边，益丰等大型连锁药店也不在少数，但他却笑着告诉赛柏蓝-药店经理人：“我们跟益丰、跟当地连锁竞争不是一天两天了，我们就是在竞争中长大的。这方面我不担心。”
信心由何而来？余辅垠表示，可以从三个方面来谈。
一、“特卖+专卖”平衡毛利
“一方面是我们的价格跟连锁差不多，有些甚至还低一点。”
湖北单体药店管理政策相对较灵活，进货允许独立采购，余辅垠店里的进货渠道也比较丰富，既包括当地厂家直供，也包括小药药等网络采购平台，还有恒昌医药集团等自有品牌供货商。
余辅垠说，恒昌医药集团所供品牌占到其门店销售额的四成左右，按照“特卖+专卖”的经营思路，门店利润还比较稳定。
据恒昌医药集团营销中心大区运营经理魏滋束介绍，“特卖+专卖”中的“特卖”指传统流量品种，这部分产品毛利偏低，主要作用在于吸客；“专卖”则指药店自有品牌，这部分产品利用前店后厂等形式压缩了中间成本，基于自有、专供的特点，其主要作用在于留客。
能自己组合品种、平衡毛利的“自由”也是余辅垠坚持开单体药店、拒绝加盟的重要原因之一，他向赛柏蓝-药店经理人解释：“如果加盟，品种结构、管理模式、经营思路都会受他们限制。”
二、抓住顾客，小店做久
除了“货”的组成，余辅垠表示：“另一方面原因是我们这个区人口不多，基本是街坊邻居，大家都比较熟悉了。”
与周边居民的熟悉度高一直是单体药店的优势之一。
河南驻马店的一家单体药店老板李倩向赛柏蓝-药店经理人表示，单体药店的主要优势就在下沉市场——通过打通本地的客流和人脉，增加顾客黏性。
她告诉赛柏蓝-药店经理人，当地有一家知名连锁门店，经营了两年，单日销售额还不到1000元，竞争不过附近一家没装修的单体店，“外面的连锁进来其实很难受”。
在价格不被连锁“碾压”的前提下利用好人脉，单体药店仍有自己的生存空间。
余辅垠在恒昌医药集团组织的学习中了解到，日本有家拉面店，每天店外都排起长龙，但这家店只接待200名顾客，老顾客优先。虽然店面不大，顾客不多，但这家店已经传承了五代人。
小店的工匠精神，让生意一代又一代传了下来。恒昌医药集团董事长江琎提出：“假如三代人每代拿出30多年，像日本那些老店一直被自己的客户群体所需要，一定可以打造出百年老店。”
此前，部分上市连锁药店曾与余辅垠谈过加盟、收购事宜，但他都一一拒绝了。“我们肯定是想自己做下去。”余辅垠很坚定地说道。
现在，余辅垠的儿子也加入了药店行业，他在朋友圈中写道：“父上奋斗了三十五年，下一个三十年看我的！”
三、强化专业，适当尝试创新
“还有一方面就是我们专业化做得也不错。”余辅垠表示，自己的店里基本都不止一名执业药师，“执业药师、执业中药师，都有。而且他们也在这儿工作了很多年，对顾客比较熟悉。”
培养执业药师之余，余辅垠也在尝试作出一些专业化创新。最近，他就与当地某体检中心合作新开了一家门店，开始涉足“药店+体检中心”的经营模式。
“药店肯定要找新的发展方式，体检中心又希望能借助药店平台把体检业务做大，刚好有这个机会，就一起合作了。”这也是余辅垠首次以合作的形式经营药店。
在恒昌医药集团参与学习时，江琎曾向余辅垠在内的药店人说道：“如果我们打算做百年企业，遇到经济周期波动其实是很正常的事，所以不要向动物学，要向植物学‘年轮式经营’，跟去年同期的自己比。”
对于连锁带来的压力，余辅垠心态很平稳，他笑着对赛柏蓝-药店经理人说：“竞争嘛，哪里都有，我们扎实发展好自己就行。”
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对于孩子而言，名字之中的音律是十分重要的，一个好听的名字对于孩子的未来人际拓展，会有更为深远的影响，朗朗上口的名字更能够提升孩子的魅力。取上一个拥有十足少年感的名字，能够展现孩子至…
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名字是作为家长给宝宝的伴随一身的礼物，每天都会用到所以说一个好的名字非常重要。一个好的名字既要有朗朗上口的发音，也要有丰富的寓意，再者不能有被起不雅外号的可能性。 读音讲究平仄，需…
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煜字的力量：一般人是否能够压住煜字？煜字又代表什么意思？ 在我们的日常生活中，经常会遇到一些特别的字眼，其中包括了“煜”字。它的古文中形貌炯炯有神，意味烈火熊熊，散发着一股无法忽视…
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蓝色是红、绿、蓝的三原色中的一员。蓝色是永恒的象征，它的种类繁多，每一种蓝色又代表着不同的含义，蓝色普遍具有哀伤、深邃之感，例如：蓝调音乐、蓝调设计等。 蓝色象征着真实，它洁净而清…
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我发现一个重要的趋势，就是现在的中高考，增加了大量传统文化历史的内容。 这时，我不禁想到那么一套书——有“中华经典短史记”之称的奇书——《有趣的灵魂万里挑一》（全10册），这是一套…