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- 红旗
- 王朝
- 理想
- 蔚来
- 岚图
亦或者是长城，长安，吉利，传祺等，感觉如何？
焚上一炉香，煮上一壶茶，讲讲汽车，谈谈理想，展望一下未来；感觉很有些文化气息，当然端着一杯茅台、五粮液、剑南春、天之蓝、杏花村、女儿红等等酒水，或者大杯豪饮着二锅头就着“报菜名”里面的山珍海味，讨论着国产的坦克等品牌的越野车，这样的场景感觉都很和谐，感觉这样的场景就在自己身边，或者自己就在这样的场景里。
这些品牌的车辆都有很高的销量，都是热门品牌或者热门车辆，想一想这些车为何能热销吧。
如果在您讨论中国汽车品牌的时候，提到的名字都是些外国人或物的名字，甚至于猫猫狗狗，感觉又会如何？
似乎会感觉很奇怪吧，要就是中国品牌，要就是外国品牌，这不土不洋的算是什么呢？
用个不好听的词来评价的话，四个字概括应为“假洋鬼子”。
具体是哪些品牌就不点名了，总之这些品牌现在基本都是冷门品牌了，具体车型到现在为止也几乎没有热销车喽；其中还包括那些所谓的“合资自主品牌”，也就是在合资企业里由外国企业“冠名”但又定义为“自主”，感觉就像是同治元年的上海，由美国人华尔组成的“常胜军”一样，带病的军官是洋人，兵勇全部都是华人，于是才出现了“假洋鬼子”这个词。
对于优秀的中国制造，作为中国人是从来不吝啬于给予好评的，当然这是在文化复兴之后；对于外国制造更是不会吝啬，因为西方文化入侵已经持续了数十年，通过文化侵略包装其工业产品，通过工业产品的畅销反过来再去美化其文化，这是一条循环的链。
这是两个阶段的「文化认同」。
文化认同是一种群体文化认同的概念，是个人被群体文化影响的状态，如果从勒庞的理论来解读就要讲一讲《乌合之众》，感兴趣的读者可以自行了解一些有关大众心理学的内容；文化认同包括对本国自身文化的强烈认同，也包括对外来文化价值的认同，面对外来文化应当取其精髓、去其糟粕，这样才能实现文化融合和进步。
不过西方汽车企业并不这么认为，或者说其背后的国家不会想得这么简单，其初衷就是改变一个民族和国家的意识形态，通过使其国民接受外来文化的价值观，来瓦解掉一个国家的政治制度。
也许这个话题聊的感觉有些大，可是现在可以看到的很多细节都说明了这是个不容小觑的问题。
从某些版本的教材，到影视文化作品中对西方文化和品牌的植入，通过明星效应对其追逐者的暗示，包括对一些文学作品的筛选和投放，可以说西方国家在非常努力的尝试着让中国人放弃对自身文化的认同，改为对西方文化的认同；久而久之，一个民族就会失去了灵魂，基础破碎则大厦倾覆在即。
这是一场看不见硝烟的战争，必须着手应对，必须好好地打赢这一仗。
所以才有文化复兴的开始，可是面对西方国家的长时间的渗透，打赢这一仗还需要两大领域的助力；其一是地产，其二是汽车行业，对于普通人而言，一生里的大宗消费商品也就是这两种了。
当一个人努力了很久，准备买房子的时候，放眼看去看到的都是香榭丽舍、米兰公园、温莎公寓、曼哈顿庄园、威尼斯湾等等，会怎样？似乎自己这辈子的努力的成果，还是“西方化”的吧，那么这些人就不会去选择对自身文化的认同，否则都对不起自己，自己口口声声讲着中国传统文化，住在“欧美小区”里，这不是自相矛盾嘛，不是打自己的脸嘛，最终只能选择对西方文化的认同。
在汽车领域也一样，在想要选择汽车的时候，总要看一看别人选择的是什么车吧；似乎公务汽车基本都是外国品牌（曾经），而公商务汽车一直是普通人选择汽车的重要参考，结果都偏向了选择外国汽车，既然选择了就要告诉别人自己的选择是正确的，那么之后会去做的就是对该车辆生产制造企业所属于的国家的文化的吹捧，哪怕是脱离客观事实的，哪怕都是假的也没有关系，谎言重复多了连自己都会相信。
一生中最重要的大宗商品的消费，或者说这些最重要的大宗商品，名字都是外国的，这让人们如何对中国制造和中国文化形成信心呢？
所以这些以外国元素命名的小区要改名了，这不是个人意愿也不是开玩笑，而是有规定的！
但是在汽车领域里不能这么操作，毕竟外资企业还有很多，人家使用自己的品牌不违反任何法律法规，在开放的市场里无法左右这些外国企业；但是随着地产领域加速对中国文化的推动，以及文化领域自身的努力，加之中国品牌汽车的飞速成长，越来越多的人认同了中国制造，看着这些优秀的中国汽车品牌，在中国文化气息浓厚的小区里住着，似乎想要不自信都做不到。
回到汽车命名的话题，为何那些合资自主品牌，以及某些用外国文化元素来命名的品牌的车辆，销量都那么差呢？
原因就在于没有了文化认同感！
大部分认同中国文化的司机在看到这些不土不洋的、假洋鬼子似的的品牌名称时，总会嗤之以鼻；仍在外来文化体系里沉迷的人，面对真正的洋品牌和假洋鬼子品牌，为何不选择“正主”而要选择假的？除非这些品牌的车辆足够便宜，但是在国产汽车崛起之后，外国品牌汽车逐渐失去了竞争力，最终只能走“以价换量”的路线，正主品牌的车辆价格都已经很低，假洋鬼子品牌自然会失去市场。
所以，汽车在起名字的时候一定要找到自己的文化基因，作为中国汽车品牌要足够自信，不要搞得土不土、洋不洋，那种气质非常恶心；这样的品牌或具体的车辆，在中国汽车工业崛起的过程中，角色也只会是绊脚石。
且自2017年下半年开始，公务汽车不再允许采购新的外国品牌汽车，新车采购全数应为中国汽车品牌，中国汽车品牌的头部效应也会成型；不过在有些场合里还是会出现外国品牌的公务汽车，在文化传播领域似乎应当注意这些细节，让更多的优秀国产汽车通过传统媒体亮相才好。
相信不用多久就会有变成这样的场景，而那些不会起名字的汽车品牌，最终一定会被自信的年轻司机们所淘汰！
编辑：天和Auto-汽车科学岛
天和MCN发布，保留版权保护权利
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为了写这篇短文，我刚刚又“恶补”了一下有关的语法知识： 1）汉语的“虚词” 简单总结、分析了一下，我理解，百度百科是这样说的： i）它的‘定义’ “虚词”： ①泛指没有完整意义的词…
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随着电视剧《星汉灿烂》热播，网上涌现出了一批“互联网嫋妈”、“一户一嫋嫋”等词语，看得我是一头雾水。 只怪自己读书太少，连“嫋”这个字读啥都不知道，更不明白这些词语是什么意思。 于…