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诸葛行舟 = 品牌军师、企业战略增长导师、大定位理论及中国品牌4.0开创者
【大定位】
最大化合力穿透，Maximum-Force Penetration（MFP），就是基于定位原点的合力穿透。大定位不是定位，是心智穿透，而且是最大化穿透。
【品牌智慧】
又称“品牌之道”，是一切市场“以道为是”的品牌终极逻辑。
【品牌4.0】
品牌4.0，即是大定位（心智穿透）。1.0是品牌功能卖点，2.0是品牌形象，3.0是品牌定位，4.0即是大定位心智穿透。
【中国品牌4.0】
遵循品牌智慧，以大定位为核心理论与体系，以第一战略为终极目标，以黄金三角为核心方法，为企业提供战略增长的品牌致胜之道。
【大定位体系】
以大定位理论为核心，包含终极目标，终极问题（解决），终极方法，系统工具，品牌心法的品牌体系。简称：1313N1。
【第一战略】
以终为始，运用行舟的理论、体系、方法、工具等，最终提升品牌并成就品牌“五个第一”的终极目标。
【五力增长飞轮】
企业战略增长的五大杠杆力：顶层力、产品力、品牌力、渠道力、执行力，最终形成战略增长之正向飞轮。
【心智穿透】
通过行舟大定位方法，让品牌成为客户首选。
【黄金三角】
行舟3大终极方法，大定位、大竞争、大增长。
【品牌穿透力】
品牌穿透客户心智的合力势能。
【大竞争】
行舟提炼的一套竞争胜法，简称336，包括：竞争形式、三一战略、竞争战法。
【大增长】
五力倍增方法，通过顶层力、产品力、品牌力、渠道力、执行力，带来企业业绩增长。
【双轮驱动】
行舟独创的一套针对ToB企业的品牌4.0+文化4.0打法。
【超级两翼】
基于客户导向，企业腾飞的2大最重要的价值力，即品牌力与产品力。
【九大营销系统】
品牌营销的大体系，包含：市场细分、品类、产品、价格、品牌、竞争战略、推广、渠道、终端。是行舟服务所有客户的营销终极思考系统。
【26个一工程】
“一”以贯之，形成品牌最大化客户心智穿透的品牌工程体系。
【客户购买六关】
一切客户购买的6大底层逻辑，是每个品牌成功都需要理解的核心本质。
【品牌六者】
品牌在竞争市场中的角色，而且是需要清晰定位的品牌角色。
【三阶思维】
品牌在竞争市场中，从鸡、到鹤、到雁的三个阶段的商业思维。
【三品思维】
品类、品牌、产品的三大客户思维模式。
【三一战略】
企业品牌成功的3大战略，包含：1大红海，2大蓝海战略。
【三位一体】
即是战略、品牌、营销三位融于一体的解决之道。战略是客户价值选择，品牌是客户选择理由，营销是客户沟通方法。一言以蔽之，就是品牌从战略定位，到有效沟通，到客户选择的解决之道。
【五维调性】
品牌的调性，包括理性、情感性、精神性、文化性、炫耀性。
【三我思维】
一个品牌的三种角度之看法。
【品牌压强】
行舟大定位，即品牌心智穿透的原理。
【双品思维】
品牌与产品，客户导向的终极思维。
【品牌比重】
品牌与产品在整体企业投入中的占比。
【性价值比】
客户购买的终极考量，是总体价值与总体成本之比值。
【品牌七力】
品牌的七大能量，包括：定位、发现、价值、信任、势能、同心、触点。
【品牌能量】
一切物质都有能量，品牌也不例外。品牌穿透客户心智的力之总和，即是品牌能量。
【双百思维】
品牌和产品达到百分的差距检视，和提升空间。
【瞬间真实】
客户对品牌在刹那感知，即0.018秒的客户心智中的真实品牌认知。
【有形无形】
品牌如何打造无形有形化，有形无形化的价值力。
【单点突破】
行舟对于非行业领导品牌的战略定位方法。
【文化4.0】
基于品牌或企业核心文化定位，展开核心理念、应用理念，形成超级文化符号视觉及多场景全面触点落地的文化超级体系。与品牌4.0形成双轮驱动。
【超级两翼】
2大层面：企业超级两翼和业务超级两翼。前者是品牌与文化，后者是产品与品牌。超级两翼是企业腾飞、或者业务腾飞的2大引擎。
【健康度六层】
品牌打造的渗透层级，包括：品牌知名度、品牌认知、品牌偏好度、品牌购买度、品牌忠诚度、品牌推荐度。找出品牌健康状况，为品牌战略决策及执行找到依据。
【品牌易经】
行舟品牌核心思想之品牌本质。
【品牌道经】
行舟品牌核心思想之品牌系统致胜之道。
【品牌论语】
行舟品牌核心思想之品牌重要总结语录。
【品牌兵法】
行舟品牌核心思想之品牌孙子兵法，即企业战略增长的重要方法。
【品牌心经】
行舟品牌核心思想之品牌的实战心得总结。
【品牌心法】
即行舟大定位心法：一个靶心，系统合力，全面落地。
【一顶两翼】
即是顶层战略、产品战略、品牌战略。一顶两翼是业务打造成功的最核心的3个战略。
【品牌支点】
来自于阿基米德的杠杆原理：”给我一个支点，我就能撬动地球“。行舟以品牌为核心支点，撬起更大的市场。
【品牌印记】
品牌在客户心智中的印象，包括多个维度：形象印记、语词印记、信任印记、情感印记、品牌个性印记等等。
【心智垄断】
如同生产资源、资金资源、渠道资源等一样，把客户心智当作一种资源，用品牌占位及穿透来垄断客户心智资源的商业思想。
【品牌九字诀】
品牌大定位方法与工具的9个关键点，也即行舟品牌9字真言：“准、高、对、爆、狠、独、创、全、透“。
【品牌杠杆力】
品牌提升对于市场销量提升产生的杠杆力。
【品牌三层】
行舟品牌大定位心智穿透工具之3大层面，包括：品牌战略层、品牌视觉层、营销推广及落地层。
【品牌核力】
品牌战略核心及发力原点，是品牌从0到1的原力。
【品牌合力】
品牌穿透客户心智的三层力之合，是品牌从1到N的穿透力。
【品牌格局】
品牌大理想、大使命。品牌格局，是为了让品牌更好地在客户、潜在客户心目中，形成理念层面的认同。
【知行品牌】
真正的品牌是知行合一的。行舟对品牌的理解就是：坚定的承诺+持续的兑现。前者是知，后者是行。“知即是行，行即是知“。真正的品牌，亦如是。
【品牌同心圆】
品牌一切工作，包括战略层、视觉层、推广落地层，都紧紧围绕品牌核心而展开，为品牌资产做加法。
【行舟有品牌思想】
好的品牌咨询机构，一定有自身的品牌思想，行舟品牌之道是行舟的品牌思想。
行舟品牌之道=正确思维+有效方法。
行舟品牌之道包含9大核心思想作品：《行舟品牌易经》、《行舟品牌道经》、《行舟品牌论语》、《行舟品牌孙子兵法》、《行舟品牌心经》、《品牌禅悟》、《品牌大定位》、《品牌大竞争》、《战略增长飞轮》。
【行舟靠系统致胜】
行舟品牌咨询的定位是“系统”，行舟致力于打造中国本土蕞系统的品牌全案咨询公司。
何以见得？
与创始人背景有关：集营销策划公司、市场调研公司、咨询公司、品牌战略与设计公司的经历于一身，融合了这几类公司的优势于一体，最终形成行舟品牌咨询的核心竞争优势：系统致胜。中国的品牌营销，已经跨越了点子时代、广告时代、半全案时代，如今已经到了全案咨询时代。全案咨询时代，即是系统致胜时代！
【行舟开创中国品牌4.0】
行舟是中国品牌4.0开创者，并引领品牌咨询行业跨越品牌3.0，走向品牌4.0。
品牌1.0，USP时代；品牌2.0，品牌形象时代；品牌3.0，定位时代。品牌4.0，大定位时代，即心智穿透。
中国品牌4.0，即行舟品牌大定位超级系统，从终极问题、理论、方法、工具，全面穿透客户心智，实现客户终极目标：行业第一战略。
【行舟提供品牌解决方案】
行舟业务三角 = 战略+品牌+营销，三位一体复合型全案咨询服务：从顶层战略到全面落地。
行舟黄金三角 = 客户+竞争+自身增长3大终极问题：心智穿透、不战而胜、战略增长。
行舟解决方案 = 业务三角+黄金三角。行舟提供一站式系统化品牌解决方案，而不仅仅是品牌服务模块。
【行舟3大核心竞争力】
行舟具备3大核心竞争力：【顶层思维 · 系统合力 · 实效落地】
顶层思维：从企业战略的角度来看品牌战略，让品牌战略更匹配企业发展战略；
系统合力：系统性打造品牌，同时必须形成品牌合力，力出一孔，才会力量无穷；
实效落地：实实在在有效落地，让品牌看得见摸得着，让客户全面感知品牌的价值。
【行舟7大品牌思维】
行舟品牌咨询机构的七大思维：
l 思维一：价值第一
l 思维二：顶层思维
l 思维三：本质出发
l 思维四：单点发力
l 思维五：系统合力
l 思维六：实效落地
l 思维七：专业方法
【行舟笃行价值观】
行舟的价值观，其实就是一个字：“诚”。
诚者天之道，诚之者人之道。行舟人，真诚做人，实诚做事。做人要让客户喜欢，做事要让客户感动，不欺骗客户，正心诚意为客户提供价值。
我们遵道而行，因为道是人生的正路，也是企业发展的正路。????
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作者：蒋坎帅（单位：湘潭大学文学与新闻学院）；郝亚伦（单位：湖南人文科技学院外国语学院） 风是一种自然现象，也是古今文人托物言志的重要意象。“东风”一词较早出现于《楚辞·九歌·山鬼…
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文/香橙聊教育 起名需要慎重，因为名字对人的影响真的很大，学生时代影响成绩，以后影响发展。 一般来说，学生的名字从进入学校之后开始被广泛使用，也是同学以及老师之间相互交流和沟通的一…
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来源：【中国科普网】 粒食，人们或许对这个词感到陌生，可它却在古书里频繁出现。先秦的墨子曾说过，“四海之内，粒食之民”。达斡尔族以粒食为主食，是我国北方地区有着悠久历史和农业文化的…
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“滚滚长江东逝水，浪花淘尽英雄。”，成为英雄的男子，必然要有英雄的气概，要有正直的品格，要有挺身而出的勇气，要有力挽狂澜的胆魄，要有百折不挠的毅力，要有乘风破浪的豪情，更要有不俗于…
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研字五行属什么？解密五行属研字之谜 在中文汉字中，每个字都有其特定的象征意义，而其中也蕴藏着古老智慧的五行理念。在这篇文章中，我们将一探究竟，揭开研字五行属什么的谜团。 什么是五行…
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老虎是世界上最壮观的猫科动物之一，它们在人类心目中一直扮演者强大、威严的角色。然而，我们通常只称呼它们为老虎，却不知道在各个地方，它们还有着各种有趣的小名。本文将带您一起揭秘跟老虎…
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而店铺当前主营则是会根据新手网店内的宝贝名称、数量和风格类别，来自动识别生成的，它基本上不需要新手操太多的心，店铺当前主营会随着店铺宝贝的更新，而根据识别结果来进行更新。 在开设淘…
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#头条创作挑战赛# 教育无小事，家长对学生未来的期望，从取名字开始。名字简单的两三个字，却是家长们费尽心血想出来的，是对学生的祝福，也是期许。 国内很多家长在取名字的时候，喜欢将两…
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陶字五行属什么及解释？陶字五行属什么意思！
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原标题：景德镇中国陶瓷博物馆——瓷都赏瓷 玲珑万致 景德镇中国陶瓷博物馆外观。 宋代青白釉刻花堆塑龙虎盖瓶。 元青花缠枝牡丹纹梅瓶。 （本文图片均由景德镇中国陶瓷博物馆提供） 江西…